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Opinion
Tuesday August 1, 2006
Firms have role to help the disadvantaged
THE Prime Minister’s call for big companies to do more for the needy, “Caring and giving” (Sunday Star, July 30) has our full support.
The corporate sector can play a pivotal role in improving the lives of the disadvantaged, especially the disabled and elderly citizens in our country.
Malaysians with disabilities and the elderly stand to benefit a great deal if big companies intervene from time to time to help alleviate the hardships they face through donations in cash or kind.
Making it a point to provide wheelchairs, computers and other necessities to the needy or even inviting them to participate in some of these companies' entertainment and social activities will go a long way to raising social awareness about such vulnerable groups, which are often “forgotten people” in our society.
Other areas or services could be the setting-up of free healthcare clinics for the elderly and providing transport and social outings for the infirm.
Making telecommunication easy and completely affordable for disabled subscribers so that they can “meet and talk” with the “outside” world is another great help.
The Government alone cannot be expected to do everything to make a difference for the underprivileged. We need the indispensable support of the private sector.
Caring gestures from corporate organisations will also benefit the organisations themselves by enhancing their public image as establishments which are always mindful of their social obligations.
We should all take the cue from the Prime Minister's late wife Datin Paduka Seri Endon Mahmood.
Despite her illness and suffering, she always strived to give hope to people who needed help the most.
ANTHONY THANASAYAN,
President, Malaysian Animal-Assisted Therapy for the Disabled and Elderly Association,
Kuala Lumpur.
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